Daniel Tran, PharmD

Oncology Marketing Manager

HCP Omnichannel Marketing & Commercial Intelligence

Pharma Strategy, Written in Code

Oncology marketing professional (PharmD) who designs data-driven omnichannel strategies that accelerate HCP adoption for high-stakes launches — with direct experience in ADC commercialization, AI-driven marketing, and building the commercial intelligence tools I wished I'd had as a brand marketer, on real data from CMS Open Payments, the NPI registry, PubMed and ClinicalTrials.gov.

Oncology CommercializationHCP OmnichannelCompetitive IntelligenceMarket AccessKOL MappingTypeScript / ReactCloudflare D1 / WorkersCMS Open Payments

Selected Work

Flagships

Built on real data or running in production.

Platforms

Strategy

Methods & Models

Quantitative and ML methods applied to commercial and clinical questions — illustrative builds on synthetic data.

Writing

Recent essays

All writing →

About

I'm a PharmD (UC San Diego) who has spent a career at the intersection of clinical science and commercial execution. From HealthTech product management at PrecisePK to Pfizer Oncology brand marketing, my arc has always been about closing the gap between what clinicians know and what technology can deliver.

Today I design and execute data-driven omnichannel strategies for high-stakes oncology launches — managing a ~$10M brand budget, directing AI-driven marketing platforms, leading SEO/SEM transformation, and building the commercial intelligence tools I wished I'd had as a brand marketer.

Pfizer Oncology — ADCETRIS
Jun 2023 – Present

Marketing Manager, Heme/Onc. Interim Omnichannel Lead directing the AI-driven EMPOWER platform launch; Brand Budget Captain over ~$10M OPEX; +38% SOV while cutting media spend 2%; led the $2M Seagen→Pfizer portfolio integration (600+ assets, $400K saved).

PrecisePK — Precision Dosing SaaS
Oct 2021 – Aug 2022

Sales & Marketing Manager. Secured VA VISN 22 federal adoption; led Epic/Cerner EHR integration roadmap; directed white papers on Bayesian dosing and AKI reduction.

Education & Technical

Doctor of Pharmacy, UC San Diego. Veeva CRM/Vault, GA4, Tableau, IQVIA, SEO/SEM, Bayesian statistics, Astro, React, Cloudflare Workers & D1.